Sponsored Ads in Filtered Search Results
Yahoo Search Marketing Blog Oct 08 09What the new feature in the Yahoo! Search results page means to advertisers We unveiled the new and improved Yahoo! search results page last month, which gives users more control over the results they see. One of the key features that was added lets users filter results by website; and starting today, your Sponsored Search ad [...] Full story...
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Don’t Set it and Forget it
Yahoo Search Marketing Blog Feb 01 10Four simple steps to help your campaign keep up with new searches
I can’t possibly be the only person that remembers the line “just set it and forget it”.
You’re in Control
Yahoo Search Marketing Blog Jan 20 10Network distribution and import campaigns features give greater control over your campaigns
We resolved to deliver to our Sponsored Search advertisers two great new features in the new year: network distribution control and an import campaigns tool.
New Search Improvements for the New Year
Yahoo Search Marketing Blog Jan 14 10Yahoo! rings in 2010 with search advertising enhancements that deliver
Last fall, I answered the question “Does search still matter to Yahoo!” with a definitive YES.
Navigating Your Way to Better Quality
Yahoo Search Marketing Blog Jan 12 10Using the ADR and blocked domains to your advantage
Back in the day, family road trips were incomplete without maps.
New Year, Original Content
Yahoo Search Marketing Blog Jan 08 10Yahoo! and Electus’ Ben Silverman announce new content, ad delivery concept
Three words: Content, content, content.
Dear Abby for Web Advertising
Yahoo Search Marketing Blog Jan 05 10The top 7 how-to’s of 2009
Well, it’s not quite like “Dear Abby,” but last year’s how-to posts from the Yahoo! Search Marketing blog and the Yahoo! Advertising blog are the next best thing.
The Best of Yahoo! Ads, ‘09
Yahoo Search Marketing Blog Jan 04 10What can you do with a Yahoo! display ad? More than just display, for starters
Whether video, Web or mobile, Yahoo! display ads are rocking the house down, branding your products, sending the messages you want and getting the ROI you want, as this video shows.
Top Toys for Boys, 2009
Yahoo Search Marketing Blog Dec 18 09Video games, Legos and Transformers lead the way
With the holidays as close as they are, anyone still shopping for toys is either a great parent or a glutton for punishment.
Top Toys for Girls, 2009
Yahoo Search Marketing Blog Dec 17 09Barbie, Hannah and Dora trump the Easy Bake Oven
The other day I was on an elevator with three women who were discussing the toys their children wanted for the holidays.
Getting into the Game
Yahoo Search Marketing Blog Dec 16 09Video game console and game sales are through the roof again this year
When it comes to holiday gifts, video games have been at the top of many people’s wish lists since Pac-Man first started gobbling power pellets in the early 1980s.
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