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Online Marketing

HubSpot Marketing Blog  9 hours ago:

Why P&G Can't Blame 6,250 Layoffs on Facebook -

Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.
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Copyblogger  10 hours ago:

5 Writing and Productivity Links You Can Use -

This week on The Lede … How A Copywriter Evaluates A Great Website The Unexpected Antidote to Procrastination The Daily Rituals of the World’s Most Creative People 4 Things That Lead to Success (or Failure) with Email Signup Forms How to Do More By Planning Less: The Power of the Anti-Plan Want to grab even

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Seths Blog  11 hours ago:

It's Thomas Midgeley day -

Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing.
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Econsultancy blog  less than a day ago:

IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two -

On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.
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HubSpot Marketing Blog  less than a day ago:

The 10 Cutest Brand Mascots of All Time -

This post is full of gratuitous cuteness. Here's why.

I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight comparison engine Hipmunk to find a flight.
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Econsultancy blog  less than a day ago:

Are financial service online communities effective? -

Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! 

Historically, social media was seen as an anathema to businesses like banks.
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Econsultancy blog  less than a day ago:

This week's finest digital marketing infographic -

It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.
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Econsultancy blog  less than a day ago:

10 interesting digital marketing stats we've seen this week -

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.
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HubSpot Marketing Blog  less than a day ago:

8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram -

Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms.
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Econsultancy blog  less than a day ago:

How new Google Plus features can help you create great content. Part one: image editing -

Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.
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MailChimp  less than a day ago:

New MailChimp: Campaign Creation -

Before we got into the thick of designing New MailChimp, we did a lot of research and studied the ways our customers work.
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Econsultancy blog  less than a day ago:

Five lessons in corporate brand building from the big boys -

There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.
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Copyblogger  less than a day ago:

Why We Still Need to Write, Even When We’re Scared -

Writing is scary. Sometimes when we publish something, it makes us feel like our insides are hanging out, for all the world to see.
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Copyblogger  less than a day ago:

Last Day to Save on Charter Membership in Authority -

It’s been a big week here at Copyblogger, with lots of changes (more on that next week). But the coolest thing that’s happened has been the response to our new content marketing training and networking community.
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HubSpot Marketing Blog  less than a day ago:

Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery -

You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days.
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Seths Blog  less than a day ago:

Every day is an investment -

You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment.
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Online Marketing Blog  less than a day ago:

Online Marketing News: Video Trends Map, Content Recommendation Engine & New Google+ Layout -

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users.
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HubSpot Marketing Blog  less than a day ago:

Practical Tips for Modern SEO From the Best Minds in Europe -

The only certainty in the SEO world -- or, really, the digital marketing world -- is change. And over the past two years, we have seen a whole lot of it.
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Econsultancy blog  less than a day ago:

Bing is an untapped venue for ecommerce videos -

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet.
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Econsultancy blog  2 days ago:

Data from 1,000+ marketers identifies the #1 enemy of marketing integration -

Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.
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