Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.
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On Tuesday, I posted a first half summary of the Econsultancy Hangout I participated in with Jim Sterne and Tom Cunniff (moderated by Econsultancy’s Stefan Tornquist) on Measurement, Analytics, and Attribution.
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This post is full of gratuitous cuteness. Here's why.
I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight comparison engine Hipmunk to find a flight.
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Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky!
Historically, social media was seen as an anathema to businesses like banks.
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It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.
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Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.
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Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms.
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Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.
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There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.
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You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days.
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The only certainty in the SEO world -- or, really, the digital marketing world -- is change. And over the past two years, we have seen a whole lot of it.
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Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet.
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Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.
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