Online Marketing
Australia: Traditional retailers are heading online... and e-tailers are heading off -
Some of Australia’s biggest retailers have recently spoken out at a conference in Melbourne saying that while selling online has the benefit of lower overheads, it is not yet as profitable as traditional bricks-and-mortar retailing.
More from Econsultancy blog
How social media giants do search -
Did you know that social media consumes nearly one-fifth of the time users spend on the web? Well, most major brands and marketers do! If you think about it, social media has become the perpetual internet refrigerator.
More from iMedia Connection
4 phrases that drive creative people nuts -
"Here's a binder full of stats. Take a look at them."Creative people are open to stats, but not if they are presented in a cold, disconnected way.
More from iMedia Connection
Start Me Up! A profile of Tablo -
Tablo wants to be Wordpress for eBooks. Think it has what it takes?
Most of us in PR and content marketing are looking for the right tools to augment an ever increasing demand for content generation and that can also help create lasting value for referral traffic on different web platforms.
More from Econsultancy blog
How the top 10 US retailers use Pinterest -
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
More from Econsultancy blog
The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context' -
Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media's impact on business.
More from HubSpot Marketing Blog
Yahoo's Tumblr acquisition sends clear message to advertisers -
It's official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars - $1.
More from Econsultancy blog
Six brands that have been busy experimenting with Google Hangouts -
We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand.
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Just 15% of consumers believe it pays to be loyal to brands -
Only 15% of British consumers believe strongly that it pays to be loyal to their favourite brands, according to a new survey by Epsilon.
More from Econsultancy blog
Five things to consider when creating a magazine app -
According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.
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Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future -
The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won't be able to add to the strong foundation of your future fundraising efforts.
More from HubSpot Marketing Blog
How Appliances Online went from 2,500 to 1m Facebook fans in just two years -
Online electrical retailer Appliances Online (now rebranded as AO) has seen impressive growth on its Facebook page, recently hitting the milestone of 1m likes.
More from Econsultancy blog
Make your website user friendly with core building blocks -
I tend to keep an eye on the UK’s most popular websites (Alexa is a good source for this data), as I know that my clients and their customers are likely to be familiar with their navigation features, tools and interfaces.
More from Econsultancy blog
The rise of the temporary organisation -
What's permanent? What's temporary? Perceptions of time frame the way we work together.
I was debating project and service management standards the other day.
More from Econsultancy blog
Top 5 Social Media Questions Marketers Want Answered -
What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement? Lucky you and lucky me, the answers to those questions are found [.More from Online Marketing Blog
Member Rating -
If you ever tried to segment a list by engagement, you may have wondered about our member-activity rating.More from MailChimp
Are People Stealing Your Content? How (and When) to Fight Back -
If you're drinking the inbound marketing Kool-Aid and regularly publishing content online, there's a good chance you may have experienced content theft at one point or another.
More from HubSpot Marketing Blog
Levels of marketing magic, the placebo effects of desire -
ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line.More from Seths Blog
5 Things Every Copywriter Needs to Know About Their Prospects -
What do you really know about your prospect? Their age range perhaps? Where they live? What they do for a living? Useful definitely, but not enough to create copy that rouses emotion and compels action.More from Copyblogger
Sure-fire ways to boost customer loyalty -
The best customer is a connected customer. Yet determining how and when to connect seems more complicated than ever.
More from iMedia Connection
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