McDonald’s CEO Don Thompson delivered a pointed retort to critics at the chain’s annual shareholders meeting Thursday morning: “The way you describe us is not who we are.
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How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?

These topics are explored in three winning research papers, released by Advertising Age today.
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Brazil, say hello to Mother.

The independent agency -- which has offices in London, New York and Buenos Aires -- agency is all set to open its fourth location in 2014, and has appointed Gustavo Sousa, the Brazilian creative director most recently of Mother London, to global partner.
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The future of the airline industry has got to be brighter than its present, according to Marty St.
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Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.
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After a six-month agency review, Porsche has opted to keep its creative account parked at Cramer-Krasselt, the incumbent on the business since 2007.
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This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media.
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Coca-Cola's long experimented with its vending machines, trying to make them more technologically advanced than the average soda-spitter-outer.
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This story has been updated.

Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it.
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The CW today described an upcoming schedule that doubles down on the sci-fi, the supernatural and the strange.
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After Jimmy Kimmel called CBS "smug" at yesterday's ABC upfront, CBS Corp. CEO Les Moonves joked that he'd try to be gracious this time around -- but that it's hard.
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TBS and TNT will stream their programming live on their websites and new Watch TNT and Watch TBS apps, parent Turner Broadcasting said during its upfront presentation on Wednesday morning.
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Bonnier Corp. has sold Parenting, Baby Talk and Conceive magazines to Meredith Corp., which will close them and begin sending their subscribers its own parenting and baby magazines instead, the companies said on Tuesday.
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Fox used its upfront presentation to ad buyers yesterday to argue that live ratings are no longer indicative of how many people watch shows like "New Girl" and "The Following.
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Fox pitched ad buyers and press on an ambitious new lineup at its annual upfront event in New York on Monday.
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Upfront week is underway and we're live-blogging NBC's big presentation starting at 11 a.m. Expect the network to make a pitch for its new game show "Million Second Quiz" and a new comedy from Michael J.
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Twitter's great. It's your time-waster, your breaking news source, your way to keep in touch with the latest trends and the greatest people.
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Deadline has been extended to May 14. This is the final extension we are granting and no entries will be accepted after this ate

A tip from Ad Age: Please don't wait until the final hours to submit your cover, in case you run into any technical glitches and need a bit of help from our support team.
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Coke's "Open for Summer" campaign will kick off next week with more partners than ever. The brand has enlisted more than 200 partners, such as Coppertone and iHeartRadio, as well as more than 110 customers like AMC Theatres, McDonalds and Delta on board for the program, equivalent to the number that participated in the brand's London Olympics effort.
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Our view is that more and more technology is a business enabler. We're a tech company so technology is our business but more importantly the business is technology.
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