Target is looking to Facebook to drive more foot-traffic in stores. The retailer is launching 700 new offers this week with a social twist: claiming them generates automatic Newsfeed posts on Facebook, unless the user turns them off.
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If you saw a post on Twitter that read, "How to Get 500 Followers in Two Hours," you'd probably write it off as the empty promise of a marketer.
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One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua.
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Search marketing is fairly complex. It goes beyond the organization of a simple keyword list that would be effective to optimize one’s content.
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So Sterling Cooper Draper Pryce lost the Heinz ketchup pitch, and the beans account will likely go by the wayside as well.
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Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move.
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A year after Coca-Cola's acquisition of Zico, the coconut-water brand is launching its first national advertising campaign.
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Jack Daniel's has been selling its "Gentleman Jack" whiskey variety since the late 1980s, positioning it as "silky and warm" with a smoothness that comes from being charcoal-filtered twice.
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One of the greatest weapons a modern marketer can have is an understanding of technology and a strong relationship with the CIO.
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Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier.
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Omaha, NE, April 02, 2013 --(PR.com)-- Intellectual Expansionist SEO and Marketing is an online-based search engine optimization firm based out of Omaha, NE.
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We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience, and the next we want nothing more than to dive into some data.
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