Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, "give the people what they want.
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SlideShare, a hub for online presentations that LinkedIn acquired a year ago, just crossed a milestone: Its users have uploaded a total of 10 million presentations.
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Guest Post Is new marketing technology enabling marketers to essentially spam people? It appears the current answer is yes, but it doesn’t have to be that way.
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Have you heard the one about goldfish having a 3-second memory span? Would it shock you to know that some studies suggest the average adult attention span comes in at less than that — just 2.
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At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
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Here are some of the most interesting digital marketing stats we've seen this week.
Stats include website personalisation, email marketing, mobile paid search, mobile commerce among young men, online video and Samsung's growing popularity among Europeans.
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Brands looking for ways to capitalize on Instagram or other social media platforms can hesitate too much, according to Shiv Singh, global head of digital for PepsiCo Beverages.
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The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.
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Blackberry CMO Frank Boulben conceded that challenging Apple and Samsung for U.S. market share is still years away.
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Here are some of the most interesting digital marketing stats we've seen this week.
Stats include mobile email, Aussies' shopping online, eBay search data, email segmentation, the state of the PR job market, and digital revenue growth among online publishers.
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One of the greatest weapons a modern marketer can have is an understanding of technology and a strong relationship with the CIO.
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Last February, Mike Proulx and his co-author Stacey Shepatin published the book "Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile.
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Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier.
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