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Tags / marketing

Advertising Age  8 hours ago:

McDonald's CEO: 'The Way You Describe Us Is Not Who We Are' -

McDonald’s CEO Don Thompson delivered a pointed retort to critics at the chain’s annual shareholders meeting Thursday morning: “The way you describe us is not who we are.
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Advertising Age  13 hours ago:

Top Research Reports Explore Ad Effectiveness in a Social World, Hidden Influences on Creativity -

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?

These topics are explored in three winning research papers, released by Advertising Age today.
More from Advertising Age

jkOnTheRun  less than a day ago:

Jennifer Lopez gets into the mobile dealer biz, founding Viva Movil -

Viva Movil launching a line of mobile device stores targeted at Latinos and has tapped Verizon Wireless to be its exclusive partner.
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Mashable  2 days ago:

Nutella Sends Cease-and-Desist Letter to Its Biggest Fan -

Nutella, the chocolate hazelnut spread brand, has soured many of its social media fans by cracking down on a superfan who has helped spread the word in social media for more than seven years.
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Mashable Jobs  2 days ago:

Digital Analytics Manager at OWN: The Oprah Winfrey Network (Los Angeles, California) -

The Digital Analytics Manager will support marketing and business operations efforts by analyzing site traffic at Oprah.
More from Mashable Jobs
Most Hired  3 days ago:

QueryClick is looking for a Junior Designer & Front-end Developer in Edinburgh, UK -

QueryClick Search Marketing are recruiting for a talented web & front-end designer. This role is role based in QueryClick's Edinburgh office, suitable for a budding junior designer knowledgeable about all things web and ready to take the next step to lead a wide variety of design projects & handle maintenance .
More from Most Hired

Personforce Jobs  3 days ago:

ACCOUNT EXECUTIVE -

(BusinessOnline) - San Diego -   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time to be involved in the space.
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StartUpHire  4 days ago:

Senior Account Director, NYC -

Senior Account Director, NYC Sales | New York, NY, United StatesReq ID: 688Account Directors are responsible for 'on-boarding' all new strategic accounts, and thereafter, remaining active, consultative partners focused on helping Brightcove's clients meet business goals through the use of video.
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CrunchGear  May 17 13 :

Now Netflix Is Promoting “Arrested Development” On Seamless.com -

How do you market a hot new TV show without the benefit of commercial space that you can fill with network promos? Just ask Netflix.
More from CrunchGear
Econsultancy blog  May 14 13 :

Digital transformation: what is it to ‘be digital’ and exactly who is? -

Just what exactly, in plain English, is digital transformation? Which companies have already undergone it, and which need to? Have some already missed the boat? 

If you trawl the web for stories of large organisations being hauled about-face until they are pointed ‘Due Digital’, you’ll find a mix of stuff.
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Search Engine Land  May 14 13 :

How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing -

Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot.
More from Search Engine Land
SearchEngineWatch.com  May 09 13 :

Which Social Network is Best for B2B Marketing? -

Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
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Mashable  May 08 13 :

Huggies Device Sends You a Tweet When Your Baby Pees -

Since the first disposable diapers hit the market until now, parents haven't needed an electronic device to tell them when their baby has wet himself.
More from Mashable

3 Content Marketing and Branding Lessons from the Kentucky Derby -

It's the first Saturday in May and that means one thing: It's Derby Day. Here are three branding lessons content marketers everywhere should learn from the odd, irresistible majesty of the Kentucky Derby.
More from OpenView SureFire Capital
SEOmoz Blog  May 02 13 :

Why We Can't Just Be SEOs Anymore - Whiteboard Friday -

Posted by randfish

There's a movement happening in our industry, and many folks are chaning their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing.
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Econsultancy job board  May 02 13 :

Tarsh Lazare: Online Marketing Specialist (Equivalent to Manager Level) -

Up to £45,000 - £55,000: Tarsh Lazare: A leading online recruitment portal is seeking a talented online specialist to lead the continued growth of this highly successful company London
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Web Marketing Specialist -

The Creative Group is looking for a Web Marketing Specialist to work on a freelance basis with our client in OC.
More from The Creative Group Jobs
Social Media Club  May 01 13 :

5 Things Brands Need to Enhance their Search Marketing -

Search marketing is fairly complex. It goes beyond the organization of a simple keyword list that would be effective to optimize one’s content.
More from Social Media Club

Search Engine Land  May 01 13 :

7 Takeaways From The Local Search Association Annual Conference -

Earlier this month, local search marketing leaders from the U.S., Canada and 12 other countries gathered in Las Vegas for the Local Search Association’s 2013 annual conference, “Search Starts Here.
More from Search Engine Land
Chinwag Jobs  Apr 30 13 :

Graphic Designer - Print & Digital -

Mid weight designer with excellent offline and online design skills across a range of platforms and media required.
More from Chinwag Jobs