Coke's "Open for Summer" campaign will kick off next week with more partners than ever. The brand has enlisted more than 200 partners, such as Coppertone and iHeartRadio, as well as more than 110 customers like AMC Theatres, McDonalds and Delta on board for the program, equivalent to the number that participated in the brand's London Olympics effort.
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First, the good news. It appears that Visa and Samsung's Olympics trial went over so well, that it's expanding those mobile payment dreams to a global audience.
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Sometimes it’s important to step back, take a deep breath, and put things in perspective.