Chief Marketing Officers need to become the “Consumer SME” for their company and make business decisions based on consumer needs to achieve loyalty and repeat business.
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At the end of last month, we talked up an original Apple 1 computer which will be put up for auction in Germany last Saturday, and it seems that the auction went on far better than expected.
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Some mobile carriers depend on the kind of smartphones that they carry in order to make even more money by snagging new subscribers who cannot wait to pick up the device, even more so when said device is available exclusively only to a particular mobile carrier.
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"I'm in therapy."
Before most of us can utter these three words, we have to conquer several obstacles.
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The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.
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For Twitter users running Windows 8, great new! Twitter had finally released a native app in Windows Store for Windows 8 on Wednesday.
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AUSTIN — At a keynote at SXSW 2013, Entrepreneur and SpaceX Founder and CEO Elon Musk described how his team stopped the Dragon spacecraft from tumbling out of control in space by performing the "equivalent of a Heimlich Maneuver.
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Despite a growing convergence between TV and online advertising, only half of agencies (50%) currently plan their TV and digital video campaigns together.
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Two-thirds (66%) of smartphone owners are more worried about privacy on their device than they were a year ago, according to a new survey from TRUSTe.
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