Google asks its employees to Do the right thing. At least, thats what its revised 2015 motto states in an upgrade from the original company maxim, Dont be evil.

But when a user searches Google for information on Islam, the results often link to propaganda, anti-Muslim hate and outright lies. The algorithm for the worlds largest search engine is definitely not doing the right thing especially when it comes to the first page of results, where most users stop their searches.

Basic searches for words like Muslim and Islam return reasonable results with links to reputable sites. But more specific terms, like sharia, jihad or taqiyya often co-opted by white supremacists return links to Islamophobic sites filled with misinformation.

The same thing happens with the autofill function. If a user types in does islam, the first suggestion that pops up to complete the query is does islam permit terrorism. Another egregious example occurs when a user inputsdo muslim. The autofill results include do muslim women need saving.

There are endless possibilities for misinformation, and the consequences are disturbing.

Google
Google’s autofill suggestions for the query “does Islam.”

Ninety percent of people dont make it past the first page, Heidi Beirich, a project director for the Southern Poverty Law Center, told HuffPost. Its miseducating millions, if not billions of people on many subjects.

Indeed, there is a distinct correlation between anti-Muslim searches and anti-Muslim hate crimes, according to researchers.

The result? At the extreme end of the spectrum, white supremacists commit heinous acts of violence, like in Portland, Oregonand Tulsa, Oklahoma. But more commonly and perhaps more nefariously, such searches normalize a culture of fear, leading to the harassment ofhijab-wearing teenagers and 7-Eleven store clerks.

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More autofill results from Google.

But Omar Suleiman, a Muslim American imam from Dallas and founder of the Yaqeen Institute for Islamic Research, has a plan to take on Google.

Suleiman and his team have been publishing reports on controversial topics in Islam like jihad in the hopes of influencing the search algorithm. His goal is to flood the search results with accurate information on Islam.

Suleiman, 30, realized a few years ago that there was a dire need for factual information during the rise of the self-described Islamic State, when he noticed how right-wing groups were equating ISISs language with the beliefs of the worlds entire Muslim population.

One of Suleimans most popular reports is on the Islamic idea of taqiyya, a term Islamophobes and white supremacists have appropriated and exploited to accuseMuslims of lying to non-Muslims for a sinister objectiveliketaking over the world.

Suleiman explains in the reportthattaqiyya is actually a centuries-old concept that permits a Muslim to conceal his or her faith when under the threat of persecution. Applied more commonly by the minority Shia sect of Islam, taqiyya is rarely, if not ever, applicable to modern-day Muslims.

Because it is an Arabic word, Islamophobes use the word taqiyya solely to instill fear, Suleiman told HuffPost. Its a foreign-sounding word from a religion thats perceived as foreign, and it sends chills down the spines of well-meaning but woefully misinformed patriotic Americans wary of those turban-wearing bearded foreigners, right? What could possibly go wrong? Suleiman wrote in the report.

The Yaqeen Institute has also published reports on honor killings, stoningand jihad, all topics Islamophobes constantly twist to degrade Islam and Muslims.

Allison V. Smith for HuffPost
Imam Omar Suleiman and his team at the institute have been publishing reports on controversial topics in Islam like jihad in the hopes of influencing the search algorithm.

But taking on the internet is not easy, and may not even be possible.

Suleimans report on taqiyya doesnt come up until the second page of Google search.The first link that appears on the first page, an article from meforum.org, may appear legitimate, but the Middle East Forum is actually an Islamophobic think tank and website that promotesAmerican interests in the Middle East and protects Western values from Middle Eastern threats.TheReligionOfPeace.com and Billionbibles.org are other anti-Muslim websites whose articles appear on the first page.

The Southern Poverty Law Center has documented a similar andarguably worse problem when users search for the term sharia.

Factual content about Islam in basic searches often gets choked off by anti-Muslim propaganda, writes Alex Amend, digital media director at the Southern Poverty Law Center.

Allison V. Smith for HuffPost
Imam Omar Suleiman and Ali Fiaz, the operations manager at Yaqeen Institute, at work in Las Colinas, Texas.

However, there is precedent for Google to make a change. The company removed the are Jews evil autofill suggestion late last year, and apologized for mistakenly tagging African-Americans as gorillasin the search feature of the Google photos app.

Were appalled and genuinely sorry that this happened, a company spokeswoman said at the time. There is still clearly a lot of work to do with automatic image labeling, and were looking at how we can prevent these types of mistakes from happening in the future.

Earlier this year, YouTube, which is owned by Google, announced a new set of policies that target offensive content that doesnt necessarily violate the companys guidelines. The policy includes burying the videos and not attaching them to any advertising. Videos that promote the subjugation of religions or races without outright inciting violence, such as by targeting Islam, would be covered by this policy.

Google announced ina blog post in April,that they were going to surface more high-quality content from the web,and offer users the opportunity toreport inappropriate content. But with tens of thousands of pages coming online every minute of every day, the post read, clearly they are facing an uphill battle.

Beirich says Googles actions so far are not enough.

Googles algorithm is seriously flawed and its a scary thing, because millions of people around the world are using it, she said. Its a fundamental problem with how search works.

We are teaching [people] reasons to hate black people, Jews, Muslims and [other] minorities. Heidi Beirich, project director for the Southern Poverty Law Center

Beirich points to the case of white supremacist Dylann Roof, who went from being someone who was not raised in a racist home to someone so steeped in white supremacist propaganda that he murdered nine African-Americans during a Bible study.

We are teaching [people] reasons to hate black people, Jews, Muslims and [other] minorities, Beirich said.

The SPLC has brought its concerns to Google, but says it has yet to see substantial action.

A Google spokeswoman told HuffPost she had nothing to add when asked about the harmful search results.

Despite the odds stacked against Suleiman, he is hopeful. He is also aware that Yaqeen has nothing close to the$57 million networkfueling Islamophobia, both online and offline, in the United States.

The prize of Islamophobes is the hearts and minds of people, Suleiman said. What we need to continue to do is to discredit these people and their agendas.

America does not do a good job of tracking incidents of hate and bias. We need your help to create a database of such incidents across the country, so we all know whats going on.Tell us your story.

This story has been updated to include information about how to report inappropriate content to Google.

Allison V Smith for HuffPost
Yaqeen Institute and Google are incomparable in size, but Imam Omar Suleiman is hopeful. 

VIA: http://www.huffingtonpost.com/